New iPod Nano No Challenge to Flip

If you're a Flip user, you don't need to get your panties in a twist about the new iPod Nano. It didn't devalue your investment. If you were thinking of buying a Flip, you don't have any reason to change your mind.

About 1:30 pm yesterday (09/09/09)my Twitter TweetDeck* started lighting up about Steve Jobs' presentation on the new iPod Nano. Almost all were gloat-tweets, tagged with #flip and #iPodNano, like the following:

"Time to replace my flip with a Nano"

"New video on #iPod nano! Say goodbye to the #Flip video camera. You have just become extinct."

"actually mourning #flip right now. a whole industry killed in one fell swoop"

"#iPodnano now has video and mic..... *waves bye bye to #flip* so true! another wave of products crushed by apple"

There were even one or two hand wringers:

"This coming from someone who is a real #flipvideo fan. But, damn."

In Steve's presentation, he showed a picture of a Flip, and waved good-bye to it. He noted that you can, for about the price of a Flip UltraHD, get a device that not only plays iTunes, but has an FM radio and a pedometer. It can synch up to your special Nike shoes (kit and shoes extra), and IT SHOOTS 8 HOURS OF VIDEO! And it's "YouTube friendly."

Well, guess what. I did the math. An hour of video per gigabyte tells you the resolution. The iPod Nano shoots 640x480 resolution. That is VGA -- not HD, not even widescreen for YouTube. That is 1/3 the resolution of the Flip MinoHD or Flip UltraHD. You didn't hear that in his presentation, and you won't see it on the site (at least anywhere I can find.)

The video demos you see on the Apple website are displayed in 290x220 resolution, so don't be surprised if they look decent. The device includes some gaudy in-camera effects that we will all soon grow quite tired of.

So, let's see. I can buy a Flip HD camcorder for about the same price as a Nano, and take great video. Or I can buy an iPod Nano, listen to FM, count my steps, take lousy video, and still have to buy a phone.

Here are two great articles on how Flip got it right (and, implicitly, how Apple seems to be losing focus):

Wired Magazine: The Good Enough Revolution: When Cheap and Simple Is Just Fine
Economist Magazine: When less is more

*Follow @FlipInFocus on Twitter, or become a fan on Facebook

 



Darrell Icenogle's picture
Darrell Icenogle on Sun, 10/25/2009 - 15:47

Notice that all the hype about the new iPod Nano being the "Flip killer" has quieted down?  The latest concession came from MacWorld's review, in which Christopher Breen calls "the Flip MinoHD my new favorite pocket camcorder."

What we're seeing, I think, is that, while Apple is the king of multi-function gadgets that go in your pocket, if its video you're concerned about, Flip is still king.

Darrell Icenogle's picture
Darrell Icenogle on Sat, 09/12/2009 - 18:16

The amazing thing to me, here is that this is a Standard Definition Flip in this comparison.

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